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Key Responsibilities
Lead TMFS channel activation planning to fulfill the annual sales target.

● Co-Work with brand marketing team to nail down the activation plan in Tmall.
● Develop the tailor-made activation in Tmall to match with the platform promotion theme and competition dynamic.
● Develop the membership program to ensure the shopper retention in Tmall platform.
● Build the partnership with Tmall cross functional team seeking for the cooperation opportunity.
Ensure the execution excellence of planned activation.

● Clear set up of KPI with alignment with cross functional team as data, performance marketing, marketing, etc.
● Regular track the performance.
● Activation review report
Responsible for Perfect Store design based on the shopper insight.

● Adaptation brand assets in Tmall platform
● Lead TP to build store Visual Strategy and implementation for TMFS.
Responsible for Activation/Display/ budget Plan and tracking

Qualifications
Education:

● Bachelor’s degree above

Experience:

● Minimum 5 years of online channel marketing
● FMCG and Beauty Experience is preferred

Knowledge, Skills and Abilities:

● Strong Self-Motivation
● Innovation and growth mindset
● Excitement about working under test and learn environment
● Well Engagement of different functions including internal and external
● Multi-task and time management
● Energetic, dynamic and creative

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